FAQ – econz

Social Media Marketing


1What we do in Social Media Marketing?
econz offers a complete 360 approach to online marketing. We create official pages in the prominent social media avenues like Facebook, Twitter, YouTube etc. This will help in reaching to the existing customers and the communities which shares common interest. These pages will act as an associated site, allowing for a healthy business to consumer relationship. We recommend PPC advertisements through social media (Facebook.com, Linkedin.com), this helps in utilizing the strengths of social media to reach the target audience based on the demographics (profession, age, sex, profession, geography) etc.
2Our Expertise in Social Media Marketing.

econz is comprised of a group of individuals with backgrounds in internet marketing, social media, content marketing, web design and technology, each offering their individual expertise in order to provide our clients the very best services available.

Our team is passionate about Web Development & Marketing and stays up-to-date with the latest tools and trends by participating in various Industry Events

Our Team has undergone tremendous training, to ensure that they are providing you the best available solution and they are proactive, strategic and innovative & will drive your digital marketing efforts further faster.

3Our Role in Social Media Marketing
Our role in Social Media Marketing includes development, optimization, management and promotion of your Blogs. We also create and manage your profile on Social Media sites like Facebook, Twitter, YouTube, Flickr etc. We also undertake Facebook advertisement, brand management using social media monitoring, social bookmarking, forums and blog discussion participation, community building and monitoring, reputation management/ damage control. As a pioneer in the Social Media Marketing, we empower social channels with newsworthy matter to endorse press releases. We also offer improved visibility on conventional and niche search engines (for e.g. Technorati)
4What are the Opportunities of Social Media Marketing?
Acts as advertising and promotion agent, Social Media Marketing creates the most effective lead generation system. It increases exposure/ visibility and traffic to website as well as provides greatest viral marketing of all time. Social Media Marketing helps to build an interactive customer service channel for your existing customers. This is an ideal substitute to available conventional online advertising. By saving marketing investment, it enhances website traffic and footfall to stores.
5 Why SM is necessary for Recruitment?

Through Social Media, both passive and active job seekers can receive massive amount of information on daily basis. This platform helps potential candidates to get a feel whether the culture is likely to be a good fit or not. Social Media helps to explore the unsaid part of any prospective candidate, through their activity monitoring & analysis. You can evaluate the user right there depending upon the request and also spread the word as networking is all about getting in touch directly or indirectly.

Using this platform you can create a recruitment page and then explain what exactly you are looking for. You could simply drop in an email id/phone number where users could send in resumes or simply call you. This process is all about dedication and perseverance as you have to spread you recruitment needs through literal word of mouth via this social network. Social Media Profiles are an ideal substitutes to resumes, it gives a summary about the person, his educational qualifications, work experience and personal side attributes like his interest, hobbies etc.

6Which are the popular Social Media channels for promoting my company?

LinkedIn: Talking about professional contacts on social media, LinkedIn could be one of the first names to appear. Needless to say, everyone is here to make connections in the professional world. The usual way to go about it would be making contacts and increasing your reach through clients, friends and so on. This process is all about dedication and perseverance as you have to spread you recruitment needs through literal word of mouth via this social network

Facebook: Facebook seems just the right place to serve as a potential human resource base with its ever-increasing popularity and members. Here again, you have the option to go with the usual or shall we now call it the traditional way of reaching people, making connections and increasing the number by augmenting your list. Using this platform you can create a recruitment page and then explain what exactly you are looking for. You could simply drop in an email id/phone number where users could send in resumes or simply call you. Job postings can also be spread through Facebook Marketplace

Twitter: The micro-blogging site isn’t about a small bird carrying a letter, nor has it ever been. This wide social network could help you put across your needs of recruitment as well. This can be done by creating a Twitter company account that is especially meant for hiring

Company Blogs: On the other hand, whether you are all about blogging or not, blogs have become a great way to spread recruitment opportunities. Create your company blog and promote it via other social networks – Twitter, Facebook and more. You can evaluate the user right there depending upon the request and also spread the word as networking is all about getting in touch directly or indirectly.

FAQ-SEO


1What is Search Engine Optimization or SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence.

2 What do you mean by "Organic SEO" or "Natural SEO"?

Organic SEO placement in search engine results (SERPs) means that the site naturally displays well in search results. With no need for paid inclusions, PPC advertising, or sneaky tricks often employed by black hat SEO practitioners to try and fool mother Google. A site that has good organic placement is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms, frequently applied by Google, MSN and Yahoo.

3Ethical SEO" White hat SEO Vs Black hat SEO ?

Ethical search engine optimization, in short: is to follow guidelines and accepted standards to search engine optimize a web site. This means we don't use any tricks or cheats that are sometime employed by "Black hat" practitioners. The end result of Ethical or "White Hat SEO" is often stronger positioning that is much longer lasting, and can withstand frequent changes made to algorithms. Black Hat Optimization on the other hand, uses optimization strategies that can sometimes result in faster results, but most often are not long lived. Some Black Hat strategies can result in being penalized, or even permanently banned by some major search engines and directories. Black hat optimization often employ "Tricks" such as hiding white text on white background, spamming keyword tags with hundreds of keywords, or cloaking, these black hat methods may appear to be a good thing, and in the past did fool the Search engine's.

4What do you mean by "Preventing crawling"?

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled.

5What is Robots.txt File?

The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam

6 What is the importance of Content Writing?

Search engine optimization (SEO) copy writing is textual composition for web page marketing that emphasizes skillful manipulation of the page's wording to place it among the first results of a user's search list, while still producing readable and persuasive content. The text appearing at specific locations, such as in the title tag and the Meta Tag of the page's code, gets special attention during SEO, because search engines compare information found there with other pages to determine relevance. However, SEO copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results.

7What you mean by Keyword Density & how does it affect our SEO?

Other factors that determine relevance during a search are the page's Keyword Density, the placement of the keywords, and the number of links to and from the page from other pages. SEO copywriting is most often one of the various jobs of a copywriter. However, there are freelance copywriters who hire out their services solely for SEO, agencies and firms that specialize in SEO (including SEO copywriting), and copywriting agencies that offer SEO copywriting as part of comprehensive writing and editing services.

8How our websites are indexed on Google?

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results

9Differentiate Search Engines & Search Directories?

Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.

10Why my website is not crawled frequently?

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. Additionally, search engines sometimes have problems with crawling sites with certain kinds of graphic content, flash files, portable document format files, and dynamic content.

Web Hosting


1What is web hosting?

Web hosting refers to the process of publishing a web site so that it is available to the world on the Web. Paid web hosting also involves getting a domain name and not having forced ads displayed on your site. Please see our Quick Start Guide for info on how to get started with a paid web host.

2What is a domain name?

A domain name is a sequence of letters and numbers which determine the address of your site. This site's domain name is "WebHostingRatings.com." You need to register a domain name before your web site becomes accessible at this address. Please see our Domain Name Guide for all the details.

3What are PHP, SQL, Java, IP, etc.?

Those acronyms refer to various features such as programming languages, databases, etc. that might be available with a hosting plan. Please check out our Glossary for definitions. To find plans that support these options, please use our Advanced Search page.

4What is shared (virtual) web hosting?

Shared (or virtual) web hosting is the most fitting way of hosting for 99% of web sites. It means that a web hosting company will have one or more servers (computers constantly connected to the Internet that run a web server software such as Apache or IIS) that will be running multiple web sites (it will be shared). Unless a web site is exceptionally busy or requires a lot of bandwidth, this is the least expensive way to get a real web site. You can still have your own IP address with virtual hosting and the site won't look any different to users. Other options are dedicated, co-location, or doing it yourself web hosting. In those options you have the whole computer to yourself and you can do things like install your own software.

5Can I keep my domain name when I change a host?

Yes. We recommend that you register your domain name with a separate registrar before getting a hosting plan (please see our Domain Name Guide). Then, when you need to move to another host, you just need to point your domain's name servers to this new host. If you registered your domain name with a host and now you want to move, you should find your registration records or contact this host and ask them how to control your domain name. If you have a problem, you can usually see the name of the registrar by performing a "Whois" query on your domain name and contact them.

6Does it make a difference what type of desktop computer I use?

No. This will only make a difference if you develop scripts that you want to use without changes on your web site. FrontPage extensions can also be done on Unix (or Linux) servers.

7Will I have forced advertising on my site like I do on Geocities, etc.?

No. None of the web hosts listed in our database force any kinds of ads on your site. In fact you can put your own ads if you'd like.

8I don't have any experience in creating a site. Who can help me create and host my site?

There are services such as 1001designs.com, OCWebdesign and CityMAX that do that. Please also see our Quick Start Guide.

9What is domain parking?

Domain parking lets you cheaply reserve a domain name for future use and display an "under construction" default page on it. You can register a domain and not park it anywhere but then your site will simply be inaccessible until you get a web host. Some registrar let you park your domain for free.

10 What is full-service web hosting?

"Full-service" can refer to a variety of services offered in addition to providing web space, transfer, and emails for a web site. For example, it could be 24/7 toll free phone support, web design services, or web site content maintenance services